MADE in… MARCHE

The project is titled "MADE IN ...", each video is about a typical product of every Italian region. Today we talking about Marche with its Verdicchio wine. This is the story: Product in 24 different zones, 22 in the area of Ancona and 2 in the area of Macerata. In the 50s: the architect Maiocchi designs the exclusive bottle in the shape of amphora. In the 60s: the highest exportation ever reached; the verdicchio becomes DOC In the 70s : fall of quality In the 80s : the companies enhanced the plants of grapevines with: new vigor - new personality - new image in the worldwide winegrowing landscape. In 2009 the DOCG for the standard reserve “ Riserva” has recognised ENJOY with VERDICCHIO

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