The project is titled "MADE IN ...", each video is about a typical product of every Italian region.
Today we talking about Marche with its Verdicchio wine.
This is the story:
Product in 24 different zones, 22 in the area of Ancona and 2 in the area of Macerata.
In the 50s: the architect Maiocchi designs the exclusive bottle in the shape of amphora.
In the 60s: the highest exportation ever reached; the verdicchio becomes DOC
In the 70s : fall of quality
In the 80s : the companies enhanced the plants of grapevines with: new vigor - new personality - new image in the worldwide winegrowing landscape.
In 2009 the DOCG for the standard reserve “ Riserva” has recognised
ENJOY with VERDICCHIO